Gisele Fetterman is a nutrition activist, a lactivist and the First Lady of Braddock, Penna. Trained as a Holistic Nutritionist and Clinical Aromatherapist, Gisele now offers such services free of cost to the residents of Braddock. Gisele is also the founder of the Braddock Freestore, where surplus and donated goods are received and then redistributed to neighbors in need. The Freestore aims to eradicate food and clothing insecurity and currently serves close to 400 clients a week.